It is never too late or too early to start preparing for Cyber Monday. As an online store owner, you should know that this is one of the most important events of the year. Buyers are getting prepared for this day for weeks and it is up to you to get the most from them. Obviously, if you want to maximize your online store’s profit this Cyber Monday, you have to come up with a sound strategy. In this article, we will share some of the things that you should take into account before Cyber Monday comes.
First of all, you should perform keyword research. Even if you are already using keywords, this might be the right time to refresh them. Add new ones, replace old ones with more relevant keywords etc. Work on your website pages and refresh the product listings. Use keywords that are usually used during this time of the year.
The next step is to check the speed of your website. Generally speaking, it would be best if you can make it load in less than two seconds. Internet users are impatient and this is especially true when they are on a shopping spree during Cyber Monday.
This period of the year might be perfect for refreshing and adding new photos. Needless to say, online store owners must use high definition photos for their products and present them from different angles. It would be ideal if you can take photos that will somehow showcase the atmosphere of this time of the year.
Another good advice is to try to cross-sell. Think about creating special bundles at a discounted price. For instance, if you are selling video games, offer bundles of two related games. You can also sell bundles which will include a video game and a console.
You should expect to get a huge amount of traffic on this day. That’s why you should talk to your host and check your hosting package to make sure that your website can handle this amount of traffic. If your website is down on Cyber Monday, you will lose a lot of money and some of your reputation.
In the end, don’t forget to use social media to promote your Cyber Monday deals. Facebook, Instagram, and Twitter have proven to be an excellent choice for free (and paid) marketing.
If you are prepared well for this Cyber Monday, you can rest assured that you will increase your sales and maximize your profit.
— Ready Fairfax (@ReadyFairfax) 23 de noviembre de 2017