There are many reasons why shoppers are getting excited when someone mentions Cyber Monday. Of course, the main reason is the fact that they can buy their favorite products at a more than reasonable price. Unlike Black Friday where they have to “fight” for the things they like and wait for hours before they get access to the stores, Cyber Monday allows people to analyze deals and get the most from the offers provided by reputable retailers. Obviously, if you are an online store owner, you are probably wondering how to optimize your offer for a Cyber Monday success. If you want to save time and energy, check our short list of tips below.
- Make a plan
You can start any venture without a plan. The Cyber Monday plan you need must include a few basic things. First of all, you have to decide what type of deals you will offer – free shipping, competitions, the percentage of sales etc. After that, choose the products that you want to feature – seasonal products, products that are not doing well, hot products etc. In addition, think about the shipping and the promotional channels that you will use.
- Optimize your website
Online store owners are often postponing the changes and the updates that their stores need. Well, this is the perfect time to do these changes. Prepare your online store for Cyber Monday by fixing broken links, updating the design of your website, adding new content, upgrading your payment system and more. You must be sure that your website is up to date and that visitors will have a great shopping experience during Cyber Monday.
- Work on the loading time
Your website’s loading time is always important, but this thing becomes crucial on Cyber Monday. Online shoppers don’t have time to waste and if your website needs over 5 seconds to load, they will probably choose another online store. Eliminate unwanted visual elements, stop autoplay videos, optimize the images – do whatever you can to boost the loading time.
- Promote your deals
The promotion of your deals and offers should start before Cyber Monday. You don’t have to reveal the exact percentages and prices – just remind your existing and potential customers that you will be throwing a special Cyber Monday event.
Getting prepared for Cyber Monday is not a difficult task, but you have to take these simple things into account if you want to witness success.
Mall mayhems might be smaller in 2014. BlackFriday and CyberMonday sales expected to decrease compared to last yearhttp://t.co/U7iB5Kshnl
— Karina Barriga (@Karina_WalTimes) 1 de diciembre de 2014